Research
March 30, 2026
ChatGPT now features direct product comparisons, making AI search a bigger part of buying decisions.
March 25, 2026
Our Generative Engine Optimization experiment with a newswire press release had an unexpected result.
March 19, 2026
ChatGPT's GPT-5.4 mini, released March 17, recommends far fewer brands than its predecessor.
March 17, 2026
With $3.3B expected to be wagered on March Madness basketball, betting platforms hope for AI search visibility.
March 10, 2026
AI models often send spring breakers to Mexico, but few mention February's violent upheaval near tourist hotspots.
March 3, 2026
Shopping experiences have become nearly ubiquitous on ChatGPT for questions focused on products and prices.
February 25, 2026
Our research uncovered Perplexity’s unique Reddit preference and other AI citation trends for ChatGPT and Gemini.
AI pulls from base model knowledge more than 50% of the time, making brand building crucial for AI visibility.
