Original, citable research on how brands show up in AI search, drawn from our proprietary platform.
Single-sample prompts can't give you actionable depth. Repeatedly sampled prompts do. Here's how they compare.
July 30, 2026
Voters want AI's help deciding who to vote for. Here's what models tell them and where they get their information.
August 28, 2027
Brands like SoFi and Expedia are dominating their categories in ChatGPT ads, while ChatGPT expands ads globally.
August 28, 2026
Failing to sample prompts enough times leaves brands confused about which sources to go after in a GEO campaign.
August 27, 2026
Many GEO platforms fail to sample enough, leaving you with data that has unacceptably large margins of error.
July 16, 2026
We asked 6.5 million prompts to learn about the user review sites shaping AI answers, especially on certain topics.
June 30, 2026
A month after launching self-serve ads, ChatGPT is showing ads in about 1 of every 8 responses.
June 15, 2026
AI is sending Memorial Day shoppers to Home Depot and Lowe's for deals on categories like grills and appliances.
May 19, 2026
ChatGPT loves listicles - highly structured, easily digestible content with high topical specificity.
April 28, 2026
YouTube's share of citations is rising on Google's LLMs, while Reddit remains relevant on all models.
April 21, 2026
With AI models, it pays to embrace the complexities and investigate the particularities of your market segment.
April 15, 2026
ChatGPT now features direct product comparisons, making AI search a bigger part of buying decisions.
March 30, 2026
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