Proof points and case studies
Halo Collar climbed from 5th to 1st in ChatGPT rankings
91
ChatGPT AI Brand Score
#1
ChatGPT Category Rank
Challenge
Halo Collar ranked #5 in ChatGPT for GPS Fence Dog Collar with a 67/100 AI Brand Score.
Solution
A customer preferences audit showed strong product and trust, but low scores for customer service, battery life and real-time tracking.
Halo Collar published 15 AI-optimized articles targeting the lowest-visibility attributes and built to win citations. The articles included category education, buying guides and head-to-head comparisons.
Impact
When ChatGPT shipped GPT-5.4, the AI Brand Score jumped from 67 to 91, climbing to #1 in GPS Fence Dog Collars.
B2B Software achieved top 10 ranking in AI recommendations within 2 months
173%
Improvement in Gemini
105%
Improvement in ChatGPT search
Challenge
AI models were burying a software brand’s newest offering at rank #15, creating a critical visibility gap in peak discoverability moments.
Solution
Conducted competitive content analysis revealing critical gaps in security and integration messaging. Deployed AI-optimization strategy:
Content acceleration: 8 strategic blog posts and product page overhauls focused on key differentiators
Earned media amplification: High-authority placements across 3 tier-1 industry publications
Impact
Within two months, the brand reached a top 10 spot in the category with improved AI Brand Scores. On Gemini Search it improved from 29 to 90 and ChatGPT Search it improved from 39 to 80.
E-commerce travel company overcomes AI discoverability crisis in 4 months
+15 points
Improvement in Gemini
Challenge
E-commerce travel company was invisible in AI recommendations compared to key competitors in their category.
Solution
SEO & Comms teams scaled content production to close market positioning gaps by:
Creating 30,000 words of new authoritative content
Applying an AI-optimized content architecture with strategic messaging alignment for superior algorithmic performance
Impact
Leveraging an A/B test framework that made the content only crawlable by ChatGPT, the brand saw a 15-point increase in AI Brand Score for ChatGPT versus a 3-point increase on Gemini and Meta AI.
Pet food brand boosted AI-driven discovery and brand mentions as a high-quality option
70%
Increase in visibility for ChatGPT recommendations
105%
Improvement in average position in ChatGPT’s responses
Challenge
Pet food brand with strong SEO performance was rarely surfacing in ChatGPT’s recommendations for high-quality pet food.
Solution
Executed an AI-optimized content strategy targeting high-value subtopics (ingredients and veterinarian recommended) across:
Owned: 5 blogs posts and FAQs updates
Earned: 3 high-authority editorial pieces
Paid: 2 affiliate “best of” features
Impact
The brand captured 99% visibility (up from 58%) and secured top-3 position (up from 4.5) in ChatGPT’s recommendations in just 3 months.
